http://www.reuters.com/article/us-ha...-idUSKBN1A3126

Those slim hipped hipsters aren't going for the HOGS as they like those cafe racer sort of bikes that you can lane split with. Over confident, lazy top down business mentality will always result in missing the pulse of the market. Tastes and preferences change at light speed these days and you MUST be able to adapt or succumb to your own ignorance. The business model of "We'll build it and they will buy it regardless" is over as brand loyalty means about as much these days as air cooled engines.