Successful people build each other up. They motivate, inspire and push each other. Unsuccessful people just hate, blame and complain.
So I just got off the phone with a local (120 miles away, but fairly local) Honda Dealer who has agreed to order a 2015 F6B Deluxe (Silver) for me for a total price of $18,795 out the door (plus TTL). He claims his dealer cost is around $18,500, and he just needs to make $295 to make it work. Seems pretty reasonable to me...
My main local dealer here in Omaha told me that he wasn't willing to discount at all on a new F6B (he said they were really popular and he didn't think he'd need to deal to move his inventory). So his price would be full retail ($21,799) minus the current $500 rebate, bringing his price to $21,299 ($2500 more than the other dealer). Now that I have a firm price from the other dealer, I will see if my in-town dealer will match, but I really get the feeling he won't.
I'm not in a big hurry to get this bike, since it's still snowing here in Omaha, so the idea of waiting 3 weeks and driving 120 miles doesn't bother me much.
So what does everybody think? Is $18,799 a good price for a new 2015 F6B Deluxe?
Making only $295 gross on a bike would not keep a dealer in business for long.
If Honda motorcycle sales are similar to automobile sales, the dealer has about a 3%-4% holdback (also called floor plan) that is there to help the dealer finance the bike on the sales floor until it is sold.
So if dealer cost is $18500, there is another $740 to the Dealer from Honda. In reality, the dealer's gross profit would be $295 + $740 for just over $1000 gross profit. Is that fair for both parties?
I think so, especially for a bike that isn't in stock and hasn't sat on the sales floor for months eating into the floor plan.
BTW, is it Dillon Bros who wouldn't discount?
If so, that's strange, as their online parts discounts are among the best in the US.
I have bought lots of parts and accessories from Dillon over the years.