Harley maybe the only company that can pull "Harley" off but the Japanese are the only ones that can pull reliability off.

When Yamaha released the Virago back in the 70's that began a renewed interest in V twins and that was an inadvertent boost to Harley sales. The affluent of the day wanted the "real" thing (and pirate flair of course, yes it all began there)..If the Trans Continental is a hit, who knows maybe the Harley brand will get invigorated with new affluent interest along with some pirate flair updates that align with hipster fashions.

As a side note, beginning with that first Virago Yamaha has really perfected V twin cooling.

The next 6 - 12 months will be exciting for all the Japanese brands.