I live only about an hour north of Iron Pony, been there many times. Easy to spend A LOT of time in there, great showroom of new and used bikes of all makes, and amazing parts, luggage, accessories, gear, etc selection. For every $50 spent, you get a free t-shirt too. My only gripe with the store is their hours, especially on weekends.

They had a tv ad campaign many years ago that featured a "good 'ol boy" that repeated the line "Just get ta tha Pony!" numerous times during the commercial. You could probably find it on youtube. Got their name out effectively and provided some laughs when you saw it.