$16995 OTD for a new Deluxe (last month...)
Just get a few dealers fighting (via email) for your business and you'll get a better price. I found a dealer listing new Deluxe models on cycletrader for $16995 (the FL dealer) He also had them on his website for that price but both prices went to 19K a few days after I saw it and started talking to them. The saleman laughed a little when I asked about the price increase and said Honda wasn't to fond of them advertising that price and they got their hand slapped but it what he was selling them for.
Well FL was a long drive for me so I started shopping around, asking who would match $16995 and found the other two. Paid $16995 (not including my local sales tax which Alabama is going to get regardless! They added that on and gave me a check for the DMV) I ended up getting mine from Lawrenceville Honda as they were the closest to B'ham AL and I got my previous bike there and I'm kinda sorta loyal. They had a red one left when I pulled away from the dealership but I got the last black one. Jeff Kennedy is the guy to speak with there.