It's been a topic on this forum before, and I am sure that Yamaha has a good market research team, but it seems as though they are going after a market in decline with this bike. Every year, the number of buyers with $25k to spend on a big V-twin American cruiser bike drops at least by a little. HD's flat sales are well documented, and even they have finally stuck their toe in a different pool with their new models. Not to mention, that group of buyers is pretty loyal to HD or aspire to own that brand. It seems as though only Indian has had any success tapping into this small, but deep-pocketed buyers.