I think it's a EPA deal to get / keep the lead & acid out of landfills. All the auto stores here in central Fl. give $10 bucks off / core charge on a new battery.
2017 or 18 Consumers Reports gave WalMart (house brand) the top rating in all test areas.
WalMart has a non-pro rated warranty for the first 3 years & a pro-rated warranty for 2 years after that for a total of 5 years warranty..... I put one in my '16 Tacoma so far it's doing good. Strong crank every time. OEM only lasted 24 months.