If you go the page you linked, and click Overview on left side (this is the page I had looked at earlier), at about the middle of the page it reads:
Cruise Control
New for 2015, we’re introducing cruise control as a standard feature. It’s a perfect addition for a bike like the F6B that’s designed for some serious distance riding.
I see where it says its an "add" on the page you linked for the deluxe however. But that wording on their "overview" might mislead some....like me. ;-)