I ride Hondas mostly for the same reasons I drive Toyotas. I decided when I was in my early 20's that I didn't like working on my cars so I could drive them. Though I modified many vehicles to make them more enjoyable to drive. The " Hondas have no soul" thing, is a phrase I find hilarious. So when facts and statistics can't be disputed, it's time to sway someone's opinion by playing to their emotional side.