As I see it you used to go to McD for a quick CHEAP hamburger. Today you go to McD and it cost you $5 for a stamped out over processed piece of meat on a sesame seed bun.
Today I can go to my local bar and get a custom made real hamburger made with real meat for about the same price. The trouble comes when I order a beverage or maybe 2 there, that drives my calorie count way up. But I do come out feeling way happier!